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About Mark Hurst
Widely credited for popularizing "customer experience" online, Mark Hurst has worked since the birth of the Web to make Internet technology easier to use. Named one of the 1,000 most creative individuals in the U.S. by Richard Saul Wurman, and Netrepreneur of the Year by InfoWorld magazine, Hurst is a leading authority on making people more productive with technology.

As the founder of Creative Good and Good Experience, and host of the renowned Gel conference (Good Experience Live), Hurst and his companies help organizations work more productively and create better customer experiences. Hurst holds bachelor's and master's degrees in computer science from MIT. He lives in New York City with his wife.

Training and speaking: Mark Hurst and the Creative Good team are available for bit literacy training and speaking engagements.

To contact Mark Hurst, e-mail:

Also see his full project list.

• Buy the book from Amazon (there's also a Kindle version).

Read sample chapter

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